The current bid for the presidency has brought with it, an array of colorful characters, and has left US citizens with the daunting task of evaluating the best candidate. Rich Lowry was kind enough to provide his opinion on GOP hopeful Donald Trump. Lowry claims that, if elected, Donald Trump would become the first celebrity pitchman to become president.
In an attempt to reach GOP voters, Rich Lowry compares the energy Trump displays with that of late pitchman Billy Mays. He describes Trump as a marketer and salesman with methods that "have their roots in infomercials and before that on boardwalks and carnivals." Lowry then goes on to reference some of the products Mays has advertised such as, OxiClean and The Quick Chop. Lowry's feels the tactics used by Billy Mays are no different than that of Donald Trump, and he uses these tactics to "draw a crowd." Mexico building a wall on the border is an example.
Rich Lowry mentions Trumps "scammy business ventures" as a "resemblance to his campaign." Lowry references Trump University and compares the promise of success that is prevalent in Trump's campaign. Trump University's success is questionable, yet Trump is promising to hire only the best and brightest. Lowry then mentions Trump's decision to defend his products on television.
Rich Lowry believes support for Donald Trump is a way for voters to send their discontent to politicians. I feel Rich Lowry made some great points when comparing Donald Trump to a pitchman. He could of offered more evidence to support his claim, but I feel he may be able to persuade some GOP voters to think twice before they support Donald Trump. The full editorial can be accessed below.
http://www.nationalreview.com/article/432645/donald-trump-republican-primary-pitchman
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